Tools for the Trade, HCP's business strategies newsletter is published bimonthly and contains "news you can use," articles by experts on strategic business issues relevant to the home care industry. Tools now includes Aware, HCP's newsletter on public awareness for home care.
|Tools 2010 Issues|
Establishing a strong brand identity should be a key component of every agency’s overall business plan. A strong brand enables your agency to develop a preferred competitive position in the market that drives business.
Tools 2009 Issues
Making it easy for the customer. HCP launches phone number project. New laws regarding past criminal offenses will affect employer practices. Federal labor law changes now in effect.
Tools 2008 Issues
High tech home care--what's next? New Web site for home care info. Looking toward the agency of the future. Family businesses: unique problems and solutions. "Free Choice Act" will impact home care. Marketing telehealth. To blog or not to blog. ESOPs as a succession strategy.
Tools 2007 Issues
OMIG looking for systemic change. How to market to baby boomers. Crisis communication what do you do? Work Opportunity Tax Credit good fit for home care.
For detailed advertising information, download the HCP 2009 Media Kit.